An open house isn't about selling THIS house. It's about converting visitors into leads.
"Hi, welcome in! I'm [Name] with John Colin & Co. What brings you out today?"
ā¢ "Are you actively looking, or just starting to explore?"
ā¢ "How long have you been looking?"
ā¢ "Are you working with a Realtor yet?"
ā¢ "What's your timeline?"
ā¢ "Have you spoken to a lender or are you a cash buyer?"
ā¢ "What's the one thing you'd want different about your next home?"
If they like the house: "I'd love to get you back in here for a private tour ā would tomorrow afternoon or Tuesday morning work better?"
If this isn't the one: "I have three homes I think you'd like even more ā would it be okay if I sent them over tonight?"
If they're not working with anyone: "I'd be honored to help you find the right one. Let me put you on a custom search."
š„ They open closets, cabinets, the fridge
š„ They ask about HOA, insurance, schools, taxes
š„ They go through the house twice
š„ They take photos / FaceTime someone
š„ They sit on the couch, lanai, breakfast bar
š„ They ask "would the seller take less"
š„ Their kid picks a bedroom
Pull this tab up on a tablet at the welcome station.
| Time | Name | Email/Phone | Timeline | Agent? | Loan | Temp |
|---|
"This is [Name]! Yes, I'm the listing agent for that property. Are you calling about the open house, or would you like to schedule a private showing?"
"Hi [Name]! The open house at [address] kicks off at [time]. Cool drinks, AC blasting. Would love to see you. ā [Agent]"
"[Name] ā thank you for stopping by [address]! I'll send over a few similar homes tonight. ā [Agent]"
"Hi [Name], this is [Agent] ā we met at the open house yesterday. Was it the kind of home you're looking for, or did it help clarify what you'd want different?"
"Hi [Seller]:
š Visitors: [#]
š„ Hot leads: [#]
š¬ Feedback themes: [3 bullets]
šÆ Next steps: private showings scheduled. ā [Agent]"